App Planet at MWC
The App planet is a new comer to MWC 2010 but became the buzz of the show, highlighting the new focus on software and applications that we have been discussing in our previous posts from MWC 2010.
It brought a refreshing change to the “image” of mobile technology, which for several years now has been about communication networks and multimedia technology. App Planet brings in new creativity and the core idea of connecting people. In the App planet, “John”-s mobile device is much more than a phone!
John begins his day by jogging in the park, his mobile device helps him collect data regarding, mileage, route, and duration. His friends and he talked about his route a few days ago. Now he is chatting from his phone with his runner community. John's health consultant also gives him advice based on the data sent out from his mobile device. Few hours later, John runs little bit late for his breakfast meeting, he decides to join it and shares the slides from his mobile device before getting to the office. As long as he is connected, the scheduled meeting notice rings his phone requesting him to join the conference. All he needs to do is answer the phone while driving. At lunch time, John wants to try the new sandwich place, recommended by his friends via Face Book. John clicks on the location-based social media service which indicates the place on the map, shows the reviews, and the exact shop info. Now he knows how to get there and what to order. After lunch, John is more than happy to give feedback to his friends. He goes on Face Book and writes down the messages to recommend the place and uploads some photos -- all from his mobile device. Now the photos are shown on the location-based social media service and also linked to other media outlets and quickly fans out to John’s friends and contacts. Before John gets back to work in the afternoon, he never forgets to get a cup of latte from the coffee machine. Of course, it is charged through the eATM from his mobile phone.
This is John's life on App Planet. It is cool, isn't it?
This is the year for the Apps to bloom and we will taste the fruits in the coming future. Health management, CRM, location-based services, and e-money are the major topics in App Planet. They are bringing the concept of mobile technology into people's daily life. From business perspective, the range of the ideas covers content providers, service providers, infrastructure providers and device manufacturers. They all point to the basic concept of communications infrastructure, via which people want to stay connected all the time, but what is most important is the way mobile technology is ready to touch each and every aspect of our lives via innovative and practical applications!

